The Aid to Life Initiative is founded on the idea that children develop optimally when they are brought up in an environment that supports their natural development, with an adult who understands how to connect them to positive activity and then allows them enough time to grow and develop according to their own pace and rhythm. It aims to give parents clear, simple, straightforward advice in a format that is easy to understand and apply. At the moment this website addresses the child between birth and three but its aim eventually is to address the needs of the child and the role of the parent with children all the way through to adolescence.